Internationally Accredited — IGCSE · Cambridge · IB · Edexcel · CBC
Expert Tutors — Hand-picked, degree-qualified, exam specialists
Mshauri AI Tutor — 24/7 personalised learning support
Serving 2,000+ Students across 12+ Countries
Flexible Learning — Home visits, learning centre, or 100% online
University Placement — 200+ partner universities worldwide
From $8/hour tuition · $38 application fee · First lesson within 48 hours
Proven Results — 94% A*/A pass rate at IGCSE and A-Level
Internationally Accredited — IGCSE · Cambridge · IB · Edexcel · CBC
Expert Tutors — Hand-picked, degree-qualified, exam specialists
Mshauri AI Tutor — 24/7 personalised learning support
Serving 2,000+ Students across 12+ Countries
Flexible Learning — Home visits, learning centre, or 100% online
University Placement — 200+ partner universities worldwide
From $8/hour tuition · $38 application fee · First lesson within 48 hours
Proven Results — 94% A*/A pass rate at IGCSE and A-Level
Our story

Built by a Teacher. For Families Who Need More.

Smartious wasn't built in a boardroom — it was built by a Mathematics and Physics teacher who watched too many capable students fall behind in classrooms that couldn't move at their pace, and too many families forced to compromise on education because of location, cost, or schedule. I started Smartious in 2018 to fix that, one student at a time.

Alfred Ouko, founder and CEO of Smartious Homeschool, teaching A-Level Physics
Alfred Ouko
Founder & CEO · Mathematics & Physics Teacher
A letter from our founder

From Alfred Ouko,

Founder & Chief Executive

Dear reader,

When I started Smartious in 2018, I was a young mathematics and physics teacher visiting Nairobi homes one at a time. The families I met all wanted the same thing: an excellent education for their child, delivered with care, on their own terms.

What began as one tutor in Parklands has grown into a network of 78 qualified teachers across 14 countries. We deliver five international curricula — Cambridge IGCSE, Pearson Edexcel, Cambridge A-Level, IB Diploma and the American curriculum — alongside our own Smartious Blended programme. We have two physical centres in Nairobi (Diamond Plaza Parklands and Karen Hardy) and serve families online from London, Dubai, Toronto, Riyadh and everywhere in between.

But the heart of Smartious has never been the curricula or the technology, important as both are. The heart of Smartious is a simple promise: your child will be known. Known by name. Known for what excites them. Known for what they struggle with. Known well enough that we can meet them where they are and walk with them to where they want to go.

If you are a parent considering Smartious for your child, an investor wanting to understand our business, or a partner exploring collaboration, I hope you find here — and in our full company portfolio — a clear, honest picture of Smartious in 2026.

Education is the most consequential thing one generation passes to the next. We take that responsibility seriously. Thank you for the time you'll spend on this page.

Alfred Ouko
Founder & Chief Executive · Smartious Homeschool & eSchool
BEd Mathematics & Physics — University of Nairobi (2022). Founded Smartious in 2018 while still an undergraduate, having begun private tutoring earlier that year. Lives and works in Nairobi.
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Smartious Company Portfolio 2026
21 pages · PDF · 94 KB · The full picture of Smartious
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Our journey

Eight years of building

From single-tutor home visits in 2018 to an international online school serving families across four continents.

1
2018

Smartious is founded

Alfred Ouko, then a BEd student at the University of Nairobi, begins tutoring private Mathematics and Physics students one home at a time. The first formal Smartious model emerges within months — a structured one-on-one approach, focused on building genuine subject confidence rather than just exam memorisation.

2
2018–22

Foundation phase

Through his undergraduate years, Alfred adds subject specialists in Chemistry, Biology, Business, Economics, English Language and Literature. The student base expands from Nairobi suburbs to the broader county, with most families finding Smartious by referral.

3
2022

BEd graduation

Alfred completes his Bachelor of Education (Science) at the University of Nairobi, specialising in Mathematics and Physics. With formal teaching credentials in hand, Smartious formalises its tutor recruitment standards — every teacher must hold a subject-specific degree at minimum.

4
Growth phase

Curriculum expansion

Smartious adds dedicated programmes for Cambridge IGCSE and International A-Level, IB Primary Years, Middle Years and Diploma, Pearson Edexcel International GCSE and A-Level, Kenya CBC (KICD-aligned) and American Curriculum with Advanced Placement. Subject and curriculum specialists are recruited specifically for each pathway.

5
LMS launch

Smartious Learning Platform

The Smartious Learning Management System launches with three portals — Admin, Teacher and Student. Features include live session delivery, recorded session libraries, assignment and assessment workflows, automated billing, integrated Paystack payments and the Mshauri AI tutor for 24/7 student support.

6
International

Diaspora expansion

Kenyan and African diaspora families in the UAE, UK, USA, Canada, Australia, Qatar, Bahrain and other countries begin enrolling — using Smartious to maintain Cambridge, IB or CBC curriculum continuity through international relocations. Country-specific pages launch for 14 territories.

7
2026

Where we are now

78+ qualified tutors. 14 countries served. 5 curricula delivered. 21 Nairobi area pages, 27 UAE area pages and 6 Kenya city pages live. Two permanent centres: Diamond Plaza Parklands (HQ) and Karen Hardy.

Smartious at a glance

The numbers we can stand behind

No inflated figures. Just real, verifiable data points about what we do and how we do it.

8
Years of teaching
since founding in 2018
78+
Qualified tutors
on Smartious LMS
14
Countries served
across 5 continents
5
Curricula delivered
Cambridge · IB · Edexcel · CBC · American
54
Areas covered
Nairobi 21 · UAE 27 · Kenya cities 6
$8/hr
Starting tuition rate
transparent pricing
24/7
Mshauri AI tutor
available on LMS
7-10
Days from enrolment
to first live session
The Smartious advantage

Why families choose us

Flexible schedules

Sessions schedule around your child's sport, music, travel, training, family life — not the other way around.

Live teacher-led lessons

Real teachers, in real time. Not recordings, not chatbots, not self-paced apps. Every session is human-led.

Internationally recognised qualifications

Cambridge IGCSE and A-Level, IB Diploma, Pearson Edexcel, Kenya KCSE, American High School Diploma with AP.

University admissions support

UCAS for UK, Common App for US, KUCCPS for Kenyan state universities, plus Canadian, Australian and Gulf pathways.

Affordable vs international schools

Premium online homeschool from USD 423/month versus typical international school fees of USD 12,000–25,000/year.

Personalised learning

Every student receives an individualised pace, curriculum and tutor matching based on a structured placement assessment.

Global mobility

Same curriculum, same tutor, same friends — wherever your family relocates. The school comes with you.

Academic excellence focus

We don't do superficial covering of material. We build genuine subject understanding that translates into long-term examination performance.

What we stand for

Vision, mission & values

Our vision

A world where every learner, anywhere, can access an education that meets them as an individual.”

Our mission

To deliver premium homeschooling, online schooling and tuition that combines academic rigour with deep personalisation — built on the foundation of qualified, caring teachers, robust technology, and lasting relationships with the families we serve.

Our values

Six principles that govern every decision we make, from how we hire to how we communicate with families.

01

Excellence

We do not believe in 'good enough'. Every lesson, every report, every email is delivered to the highest standard we can manage.

02

Personalisation

Every child is different. Our programmes, pace and pedagogy bend to fit the learner — not the other way around.

03

Honesty

We tell families the truth — about their child's progress, about our limits, about our fees. No hidden charges. No spin.

04

Care

We see each student as a whole person, not a customer. We are in this for the long arc of a young life.

05

Innovation

We build the tools we need. From the Smartious LMS to Mshauri AI, we engineer better ways to teach and to learn.

06

Accessibility

Through bursaries, sibling discounts and a 50% need-based scholarship programme, we work to keep excellence within reach.

Education is the most consequential thing one generation passes to the next.

These vision, mission and values are reflected in our full Company Portfolio.

Download Company Portfolio 2026
Global reach

Families we serve across 14 countries

The same Smartious teachers, same curriculum standards, same qualifications — delivered to families wherever life has taken them.

🇰🇪
Kenya
Nairobi · Mombasa · Kisumu · Nakuru · Eldoret
🇦🇪
UAE
Dubai · Abu Dhabi · Sharjah
🇬🇧
UK
London · Manchester · Birmingham
🇺🇸
USA
New York · Houston · Atlanta
🇨🇦
Canada
Toronto · Calgary · Vancouver
🇦🇺
Australia
Sydney · Melbourne · Perth
🇶🇦
Qatar
Doha
🇧🇭
Bahrain
Manama · Riffa
🇳🇬
Nigeria
Lagos · Abuja
🇿🇦
South Africa
Johannesburg · Cape Town
🇺🇬
Uganda
Kampala
🇹🇿
Tanzania
Dar es Salaam
🇸🇴
Somalia
Mogadishu · Hargeisa
🇵🇰
Pakistan
Karachi · Lahore · Islamabad
How we help

Outcomes we've supported

Illustrative scenarios from the kinds of students Smartious typically supports. Names and specifics are anonymised to protect family privacy. Real testimonials with permission are featured separately as families share them.

IGCSE intensive

A Year 11 student in Nairobi preparing for Cambridge IGCSE Mathematics, Physics and Chemistry with weekly 1-on-1 tutoring across all three subjects, focused on past-paper technique and exam-specific problem types.

Curriculum transition

A Year 9 student moving from Kenya CBC to Cambridge IGCSE at Year 10 entry. Smartious provided parallel preparation across both curricula in Grades 7-9 to ensure smooth transition.

Diaspora continuity

A family relocating from Nairobi to Dubai mid-academic-year. Smartious maintained Cambridge Primary tutoring throughout the relocation period, with no break in curriculum continuity for the children.

University admissions

A Form 4 student targeting UK Russell Group universities for medicine. Smartious provided A-Level Biology and Chemistry tutoring plus UCAS personal statement coaching and BMAT preparation.

Athletic schedule

An Eldoret-based runner preparing for both KCSE examinations and US university athletic scholarship pathways. Sessions scheduled around morning and afternoon training, with SAT and AP coursework alongside KCSE syllabus.

Specialist subject

A Year 12 student in Kisumu strong in mathematics but with no local Further Mathematics specialist. Smartious connected them with an online A-Level Further Mathematics specialist based in Nairobi.

IB Diploma support

An IB Diploma student at an international school in Mombasa needing supplementary HL Mathematics and HL Physics tutoring in the final year before external IB examinations.

Adult learner

A working adult in their thirties returning to complete Cambridge International A-Level qualifications to qualify for UK university application as a mature student. Sessions scheduled in evenings around work commitments.

Real families only

Share your Smartious story

If your family has used Smartious — for full homeschool, 1-on-1 tuition, IGCSE/IB/A-Level preparation, or anything else — we'd love to feature your story here (with your permission). Real testimonials from real families build trust for parents considering Smartious for their own children.

Ready to start

Give Your Child a Real Education. Not Just a School Day.

Book a free 30-minute consultation. We'll review your child's situation, current school reports if available, and recommend a Smartious pathway. From USD 8/hour tuition · USD 423/month full homeschool. USD 38 / KSh 5,000 application fee applies only when you decide to enrol.

Most families complete enrolment within 7-10 working days · No long-term contracts

About Smartious Homeschool

Smartious Homeschool & eSchool is an international online school founded in Nairobi, Kenya in 2019 by Alfred Ouko, a Mathematics and Physics teacher educated at the University of Nairobi (BEd Science, 2022). We provide live, internationally recognised education for students preparing for Cambridge IGCSE, Cambridge International A-Level, Pearson Edexcel International GCSE and A-Level, the International Baccalaureate Diploma Programme, Kenya CBC (KICD-aligned, KCSE-eligible) and the American High School Curriculum with Advanced Placement (AP).

We serve families in Kenya (Nairobi, Mombasa, Kisumu, Nakuru, Eldoret, Thika, Kiambu and across the country), the UAE (Dubai, Abu Dhabi, Sharjah and 27 emirate areas), the UK, USA, Canada, Australia, Qatar, Bahrain, Nigeria, South Africa, Uganda, Tanzania, Somalia and Pakistan. Our delivery is primarily online through the Smartious Learning Management System (LMS), with in-person tuition available at our Diamond Plaza Parklands HQ and our Karen Hardy Centre in Nairobi.

Smartious supports families relocating between countries needing curriculum continuity, athletes and performers balancing serious training with academic ambition, gifted students whose schools move too slowly, students struggling at school due to oversized classrooms or bullying, IGCSE and A-Level candidates preparing for external examinations, IB Diploma students needing specialist HL subject support, and students with learning differences benefiting from 1-on-1 personal attention. Pricing starts at USD 8/hour for 1-on-1 tuition (KSh 1,300/hour for Kenya-based families) and USD 423/month for full online homeschool programmes — meaningfully below typical premium international school fees while delivering equivalent qualifications.

Contact Smartious: hellosmartious@gmail.com · WhatsApp· Diamond Plaza, Parklands, Nairobi, Kenya · M-Pesa Paybill 247247, Account 745021 (Smartious Edtech).